According to the latest report from France’s e‑commerce federation, online retail generated a staggering €200 billion in 2025, marking a 7 % year‑on‑year rise. The jump stems from an unprecedented purchase frequency that offset a modest dip in the average spend per order.
The sector recorded €196.4 billion in sales last year, driven primarily by services, which grew 9 % to €120.3 billion, while product sales rose 4 % to €76.1 billion.
Even though the market expanded, the growth rate slowed compared with the 9.6 % surge witnessed in 2024, indicating a maturing digital marketplace.
Transaction volume surged 10 %, topping 3.2 billion orders – roughly more than 100 purchases every second across the country.
Meanwhile, the average basket shrank by 3 % to €62. Analysts link this decline to a growing “savings mindset” among French shoppers, who are now hunting for lower prices amid economic uncertainty.
The shift is amplified by the rise of low‑cost Chinese platforms such as Temu, AliExpress and Shein, as well as the booming second‑hand market championed by apps like Vinted.
Fashion lagged behind, slipping 0.5 %, whereas electronics and appliances (+5.2 %), sports equipment (+5.1 %) and home‑furnishings (+3 %) posted solid gains.
Today, eight out of ten French consumers have placed at least one online order, underscoring the sector’s deep penetration.
Generative artificial intelligence is emerging as a key growth driver. A recent study revealed that one in three shoppers already interacts with AI during their purchase journey, and experts predict a rapid, transformative adoption in the coming years.